Bob McKay, CommunityVoice

Metrics are some of the most exciting aspects of digital and social media marketing, and also some of the most challenging, since they're always changing.

 Whitney Johnson,  Contributor

Co-Founder of The Motherhood, Emily McKhann, has been at the cutting edge of social media marketing and influencing since before those things really existed. After recently selling her interest in The Motherhood, she finds herself at a new intersection of life and career.

 Cheryl Conner, Contributor

It's not too late to market your business better for Small Business Saturday, according to these creative entrepreneurs.

 Corey Quinn, CommunityVoice

The doctor's office is no longer the only place where healthcare organizations must meet their patients' needs — today, online matters more than ever.

 Makenzie Bonham, CommunityVoice

Take a deep dive into your digital marketing techniques to increase online visibility and attract more promising leads.

 LaKesha Womack, CommunityVoice

Not making an investment of time or finances into your social media can be killing your business, but using social strategically can be an asset to untold growth.

 Jayson DeMers, Contributor

Now that we're more than halfway through 2016, let's take a look at the dominating social media trends so far.

 Paul Koulogeorge, CommunityVoice

It's that time of year again. Plan your marketing strategy for the year ahead.

 Jayson DeMers, Contributor

These seven predictions explain how I see social media shaping up by the end of the year.

 John Rampton, Contributor

A common error many social media marketers make is diving head first into marketing without first understanding the target audience. In order to make wise social media marketing decisions, you need to first know what social media platforms your target audience prefers.

 Jayson DeMers, Contributor

What does 2017 have in store for social media marketers?

 Karrie Wozniak, CommunityVoice

Partnering with charitable organizations and giving back to the community are powerful ways to appeal to your customers -- especially the millennial demographic.

 Forbes Founders, Contributor

Yes, it can be hard to define and measure the success of branded campaigns, but we’ve found science-based solutions for efficiency.

 Joe Escobedo, Contributor

Ever wondered how HubSpot achieved its massive website traffic growth? Keep reading as we share HubSpot's secret, plus 5 marketing tips to help boost your website traffic and leads.

 Shama Hyder,  Contributor

Credit: Shama Hyder Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct challenges – challenges which are resulting [...]

 Nathan Peterson, CommunityVoice

Social media and VR are changing the ways in which we watch sports, making live games more accessible to fans than ever before.

 James Nguyen, Contributor

TRIBE is an Australian startup that is servicing the rise of the influencer marketing economy. It aims to accelerate the trend's growth by acting as the conduit between brands who are seeking targeted marketing and the influencers who can facilitate it with their engaged communities.

Influencer stars like iJustine and Mariale Marrero as well as social science professionals weigh in on why we share on social media.

 Jimmy Rohampton,  Contributor

92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.

 Jimmy Rohampton,  Contributor

Influencer marketing is all the rage these days. But how can you create an effective influencer marketing campaign? Here are 6 tips to use.

 Jayson DeMers, Contributor

Why is surprise so effective, and how can you use it to your advantage in your social media marketing campaign?

 Sujan Patel, Contributor

Here are five of the latest social media marketing trends that I want to incorporate into my strategy this year – you may want to consider them for yours, too.

 MoneyShow, Contributor

Five MoneyShow.com contributors who follow technology stocks in China share ideas for long-term investors who are interested in the momentum of internet and social media stocks amid the volatility and risk of industries regulated by the Chinese government.

 Peter J. Strauss, AuthorVoice

Studies and experience show that a clear, concise, well-targeted, and timely response should always be the starting point to frame out risk mitigation and potential public relations disasters.

 Jimmy Rohampton,  Contributor

Being born with a congenital heart condition is no small adversity. "Because of my rare medical conditions, I have always felt my time was very limited and this has made me live with a constant sense of urgency. I believe that urgency, that speed, has helped me grow my business."

 Kerry Rivera, CommunityVoice

The key to omnichannel marketing is figuring out how to deliver the right marketing messaging at the right time in the right place.

 Jayson DeMers, Contributor

Let’s explore what, exactly, a social media strategy needs to become profitable.

 HBS Working Knowledge, Contributor

A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers.

 Deep Patel, Contributor

Here are 4 social media marketing tips for Gen Zers.

 John Ellett, Contributor

Marketers are beginning to explore AI-based tools to help them better leverage the power of social media. Here are six areas of social media management that are currently being aided by AI tools.

 The JPMorgan Chase & Co.Voice Team, JPMorgan Chase

Everybody wants to trend on Twitter. But it's no longer a strike of luck, and a well-defined campaign to a precisely-targeted audience can help you trend with the right people.

 Jayson DeMers, Contributor

Social media marketing is still underrated. Why isn't everyone on board with the strategy? Here are 7 reasons.