For anyone who needs a reference guide on writing.
A storehouse of practical writing tips, written in a lively, conversational style.
Readers lean to develop a “writer's sense”
Writing is really applied psychology since it is essentially the art of creating desired effects. What effects are desirable and how to create them successfully on several levels simultaneously.
Provides new insight into: how to generate interesting ideas;
How to write a critical analysis; how to write a crisp opener;