When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means:
Anyone who visits your site and opts in to your list is a very hot lead. And there's no better tool than email for following up with those leads.
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One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
Reward your customers for their loyalty and they'll become even more loyal.
Related Book: No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck