Neo-Digital Natives, Technology
"the Internet generation," as it is the first generation to have been born after the popularization of the Internet. In Japan, the cohort is described as "Neo-Digital Natives", a step beyond the previous cohort described as "Digital Natives". Digital Natives primarily communicate by text or voice, while neo-digital natives use video or movies. This emphasizes the shift from PC to mobile and text to video among the neo-digital population
Neo-Digital Natives, Technology
In 2012, USA Today sponsored an online contest for readers to choose the name of the next generation after the Millennials. The name Generation Z was suggested, although journalist Bruce Horovitz thought that some might find the term "off-putting". Some other names that were proposed included: iGeneration, Gen Tech, Gen Wii, Net Gen, Digital Natives, and Plurals.
Post-Millennial is a name given by the US Dept. of Health and Human Services and Pew Research, in statistics published in 2016 showing the relative sizes and dates of the generations.
The same sources showed that as of April 2016, the Millennial generation surpassed the population of Baby Boomers in the USA (77 million vs. 76 million in 2015 data), however, the Post-Millennials were ahead of the Millennials in another Health and Human Services survey (69 million vs. 66 million).
iGeneration (or iGen) is a name that several individuals claim to have coined. Stanford rapper MC Lars used the term in his 2006 song "iGeneration", which made it into popular rotation on MTVu.
Psychology professor and author Jean Twenge claims that the name iGen "just popped into her head" while she was driving near Silicon Valley and that she had intended to use it as the title of her 2006 book Generation Me about the Millennial generation until it was overridden by her publisher. Demographer Cheryl Russell claims to have first used the term in 2009.
In 2012, Ad Age magazine thought that iGen was "the name that best fits and will best lead to an understanding of this generation".
In 2014, an NPR news intern noted that iGeneration "seems to be winning" as the name for the post-Millennials. It has been described as "a wink and nod to Apple's iPod and iPhone".
Frank N. Magid Associates, an advertising, and marketing agency nicknamed this cohort "The Pluralist Generation" or 'Plurals'. Turner Broadcasting System also advocated calling the post-millennial generation 'Plurals'.
MTV has labeled the generation "The Founders", based on the results of a survey they conducted in March 2015. MTV President Sean Atkins commented, "they have this self-awareness that systems have been broken, but they can't be the generation that says we'll break it even more." Kantar Futures has named this cohort "The Centennials".
Statistics Canada has noted that the cohort is sometimes referred to as "the Internet generation," as it is the first generation to have been born after the popularization of the Internet.
There are no precise dates for when Generation Z starts or ends...
demographers and researchers typically use the mid-1990s to the mid-2000s as starting birth years, and as of yet, there is little consensus regarding ending birth years.
A significant aspect of this Generation Z is the widespread usage of the Internet from a young age; members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socializing.
Date and age range defining
Statistics Canada defines Generation Z as starting with the birth year 1993. Statistics Canada does not recognize a traditional Millennials cohort and instead has Generation Z directly follow what it designates as Children of Baby boomers (born 1972–1992).
Randstad Canada describes Generation Z as those born between 1995–2014. Australia's McCrindle Research Centre defines Generation Z as those born between 1995–2009, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span with a maximum of 15 years. A 2014 report from Sparks and Honey describes Generation Z as those born in 1995 or later. Author Jean Twenge describes the iGen as those born from 1995–2012.
In their 2011 book How Cool Brands Stay Hot, authors Joeri van den Bergh and Mattias Behrer define Generation Z as those born after 1996. In Japan, generations are defined by a ten-year span with "Neo-Digital natives" beginning after 1996.
The Futures Company, marketing agency Frank N. Magid Associates, Ernst and Young, Turner Broadcasting, and The Shand Group use 1997 as the first year of birth for this cohort, with Frank N. Magid considering the cohort to extend to at least 2014. A 2016 report from multinational banking firm Goldman Sachs describes Generation Z as those born since 1998.
MTV described Generation Z as those born after December 2000, for a survey conducted by the network regarding possible names for the cohort. The Asia Business Unit of Corporate Directions, Inc describes Gen Z as born between 2001-2015, and Philippine Retailers Association describes Generation Z as born after 2001.
The American Marketing Association describes Generation Z as those born after September 11, 2001, suggesting the cohort should be dubbed Gen 9/11 arguing "all children born after Sept. 11, 2001, will experience a world totally different from all generations that preceded it".
Author Neil Howe defines the cohort as people born from approximately 2005–2025, but describes the dividing line between Generation Z and Millennials as "tentative" saying, "you can’t be sure where history will someday draw a cohort dividing line until a generation fully comes of age". Howe says that the Millennials' range beginning in 1982 points to the next generation's window starting between 2000 and 2006.
The World Digital Library (WDL) is an international digital library operated by UNESCO and the United States Library of Congress. The WDL has stated that
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